Things we learnt from Apple Logo

Iconic and famous logos have gone through a major evolution ever since their inception. In this post, we will be covering all the lessons we picked from Apple logo design. Being a legendary brand symbol, it has witnessed many twists and turns. Which started as a big classical logo, it is now a bitten apple design. The apple reflects that the company believed in serving new things while the bitten side reflects “byte”- the unit of digital data in the realm of computer and telecommunication.

The new design that came into existence in 1977, helped the brand grow. One of the key aspects of globally known companies is that they create iconic logos. They become a daily part of our cultures and lives as many end up using their product and services. While you can understand this all on your own, it is always a good idea to consult a professional agency with expertise in logo designing in Pune.

So, what have we learnt from the journey of the Apple logo?

Apple logo design comes with so many lessons under its sleeves. We will be discussing the factors that we picked…

Studying graphic design or choosing a particular design for a brand’s logo is important but can be overwhelming. The iconic Apple logo comes with many lessons that can be used when you are designing logos for your brand.

LOGO SHOULD BE SCALABLE: With logo designing, it is important for you to ensure if there’s scalability. Rob Janoff understood that the apple looked so much like the cherry on scaling down, which is why they came with the iconic bite to make it easier for the audience to understand. The scalability of the logo design plays a crucial role in the ever-evolving realm of technology.

LITERAL MEANING IS NOT NECESSARILY IMPORTANT: The major fact that Apple is a software and consumer electronics company and has nothing to do with fruit clarifies that logo design need not be literal. If we look at the logo, it doesn’t specify that it’s a computer company. Similarly, if we take a look at the Jaguar logo, it doesn’t reflect that it’s an automobile.

PICTORIAL LOGO DESIGN: Apple logo conveys the brand meaning yet doesn’t have a meaning. Pictorial logos are well-known symbols with a meaning that gets imprinted in our minds. If we ever look at the Twitter logo or Starbucks’, we will find a pictorial logo that depicts the brand. This means that no matter what kind of logo you choose, as long as it’s associated with a brand that is strong, it starts to look good.

EASY RECOGNITION: Logos should not be complex, Apple being the most common word, the word studied by every child who knows how to read or write or speak English. It is also a fruit that is globally known and consumed. This means that whatever size or shape you choose for the logo, it should be easy to recognise.

COLOUR AND ITS IMPACT: The monochrome colour of the logo in 1998 represents the computer and technology. The Logo colour reflects that it belongs to the computer and electronic company. We all know that colours play a huge role in evoking emotions, to maintain an attachment among people with specific colours, it is essential to choose the right and most effective one.

 

Now that you know the wonders of their journey, what now? Redesign your logo from time to time for making a massive influence in the market. If you need expert advice, connect with the best and most trusted marketing agency in Pune.

 

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